Description

A structured assessment that helps you identify where trust is being earned — and where it may be quietly leaking — across your website, offer, and customer experience. This 5-page self assessment helps you get a quick overview of how trustworthy you are to your customers.
The Trust Audit is a practical, research-grounded assessment designed to help online businesses identify where trust is being built—and where it may be quietly breaking down. Created by Dr. Rebecca Johannsen, PhD, a behavioral economist with extensive expertise in organizational trust and corporate culture, this audit translates decades of behavioral science into a clear, actionable framework for improving credibility, reducing buyer hesitation, and strengthening customer confidence. Rather than relying on hype or persuasion tactics, the Trust Audit helps entrepreneurs, course creators, consultants, and digital businesses systematically evaluate trust across their messaging, design, policies, and customer experience, so they can build sustainable growth on clarity, consistency, and evidence—not exaggeration.