Author: Rebecca Johannsen
-
From Guesswork to Game Theory: Why I Built the Gig Economy Command Center
Level up with Economics If you’ve ever spent a Sunday night staring at a mountain of receipts, wondering if your side hustle is actually making money or just keeping you busy, you aren’t alone. The “hustle” is often sold as a path to freedom, but without the right data, it can feel like a second…
-
The ADHD Entrepreneur’s Paradox: Building Urgency When the Safety Net Disappears
You know the pattern intimately. At work, with a deadline looming and a boss who might notice if the project isn’t done, you can move mountains. You transform into a focused machine, powered by equal parts adrenaline and fear. But step away from that structure—start a business, take time off, face a home project with…
-
Market Analysis of High-Yield AI-Generated Digital Products: Strategic Opportunities for 2026
The digital commerce environment of 2026 represents a definitive shift from the era of mass-produced, generic digital assets to a landscape defined by hyper-personalization, micro-niche utility, and machine-readable optimization. As artificial intelligence moves from speculative pilots to a fundamental layer of production, the definition of a high-probability digital product has evolved. Success no longer resides…
-
Why Trust — Not Traffic — Is the Real Currency in Digital Business
Introduction: What is the Trust Economy? Trust has become the cornerstone of modern commerce. In a digital era where most transactions are faceless and scams abound, consumer trust now functions as a form of currency. Entrepreneurs and economists alike observe that businesses today compete as much on trust as on price or quality. As one…
-
Why Trust — Not Traffic — Is the Real Currency in Digital Business: The Trust Economy in 2026
If you run a digital business—whether it’s an online course, a dropshipping store, a consulting practice, or a subscription service—there’s one factor that determines your success more than pricing, algorithms, or even product quality: Trust. In today’s online marketplace, trust is the currency consumers trade in. When buyers can’t touch the product, meet you in…
-
The “Easy Money” era of Etsy is over. The “Smart Money” era has begun.
Strategic Market Analysis: Undersaturated High-Value Digital Product Ecosystems on Etsy (2025-2026) Executive Market Overview The digital product landscape on Etsy is undergoing a fundamental structural transformation as the marketplace matures into the 2025 retail cycle. Historically characterized by low-barrier-to-entry goods such as standard wall art and generic daily planners, the platform is now experiencing a…
-
The Psychology of the Sell: How Small Businesses Can Win Black Friday Without Bankrupting Their Margins
By: Dr. Rebecca Johannsen – Your Expert Behavioral Economist & Marketing Strategist Black Friday Shopping Black Friday isn’t just a date on the retail calendar. It is a massive, collective psychological event. When a customer opens their laptop or walks into a store on the day after Thanksgiving, their brain is functioning differently than it…
-
Thinkific or Kajabi? Neither—Here’s the Smarter Alternative for Digital Entrepreneurs
Platforms like Kajabi and Thinkific are everywhere, and they do a lot of things well. But they’re not the only option—and for many creators, they’re not the smartest option. If you are a digital entrepreneur you need to read this! If you want more control, better margins, and a stack you actually own, building on…
-
Discover Your Entrepreneurial Style with the Dream Path Persona Quiz
Have you ever felt like you were meant to do something more? Maybe you’ve tried selling products for an MLM, dreamed of being your own boss, or just wanted to find a way to make extra income that fits into your busy life. But figuring out what kind of business is right for you can…