Why MLM Didn’t Work—And What Will 🚀

Today, we’re talking about something that many of you have likely experienced: trying out an MLM (multi-level marketing) business.

If you’ve ever wondered why MLMs didn’t work for you—or if there’s a better way to earn money and build the life you want—you’re in the right place.

Why MLM Didn’t Work for Many Women

MLMs promise a lot: financial freedom, flexibility, and a sense of community. While these sound amazing, here’s why they often fall short:

1. Limited Control: In an MLM, you’re selling someone else’s products and operating under their rules. You’re not building your own brand, which limits your long-term growth.

2. High Costs, Low Returns: Many MLMs require significant upfront investments in products, with little guarantee of profit.

3. Market Saturation: The more people selling the same products in your area, the harder it is to stand out.

4. Misaligned Goals: You’re often pressured to recruit others instead of focusing on building a business that truly aligns with your values.

If this sounds familiar, don’t worry—you’re not alone. And here’s the good news: you don’t need an MLM to achieve your goals.

What Will Work? Building Your Own Dream Business

You can create a business that offers the same benefits MLMs advertise—flexibility, financial independence, and purpose—without the limitations. Here’s how:

1. Find Your Niche

Instead of selling someone else’s products, build something around your unique strengths, passions, and expertise. When you’re excited about what you’re offering, it shows.

Action Step: Think about what you love doing or the problems you’re passionate about solving. This is the starting point for your business idea.

2. Build Your Brand

With your own business, you have complete control over your brand. From the name to the mission, everything reflects YOU.

Action Step: Brainstorm a few ideas for what your brand could look and feel like. Think about the vibe you want to share with your customers.

3. Create a Business Model That Works for You

Unlike MLMs, where you’re locked into a system, starting your own business gives you the freedom to design a model that fits your life and goals.

Action Step: Decide what type of business makes the most sense for you right now:

• A service-based business (like coaching or freelancing)

• Selling physical or digital products

• A content-based business (like blogging or creating courses)

Real Talk: You’ve Got What It Takes

It might feel overwhelming to think about starting something from scratch, but here’s the truth: you’ve already taken the first step by seeking out something better. You’ve got the creativity, resourcefulness, and drive to make it happen.

What’s Next?

Read The Top 3 Side Hustles You Can Start Today, so you can start earning money while building your dream business. Take the Dream Path Quiz and get your personalized guide to hone in on your best business life.

Until then, remember: You don’t need an MLM—or anyone else’s approval—to create the life you want. You’ve got this!

With gratitude,
Rebecca Johannsen, PhD
Founder, Dream Path Co.
dreampathco.com dreampathquiz.com 

P.S. Have you tried an MLM before? Hit reply and share your experience—I’d love to hear your story! 🌟